Bowling alleys have something many businesses work hard to create: groups of customers staying in one location for an extended period of time.

Families, league bowlers, birthday parties, corporate groups, and friends may spend hours moving between the lanes, tables, arcade, bar, and food counter.

That creates a lot of opportunities to promote what the venue offers beyond the next frame.

Turn Every Lane Into a Marketing Opportunity

The MacCaddy can help entertainment venues keep food specials, drink offers, birthday packages, league registrations, upcoming tournaments, private events, and arcade promotions visible while guests are already enjoying the venue.

A family visiting for open bowling might discover a birthday party package. A casual bowler could see information about joining a league. A group waiting for its next turn might notice a food or drink special it otherwise would have missed.

QR codes can make those promotions even easier to act on by connecting guests directly to event information, registration pages, menus, social media, or other online destinations.

Entertainment venues can also use digital display space to highlight sponsors and nearby businesses, creating additional advertising opportunities from the traffic already coming through the building.

With The MacCaddy for bowling alleys and entertainment venues, every lane, table, and lounge area can become another opportunity to promote what customers can do next.