A coffee shop may be built around coffee, but coffee is rarely the only thing it has to sell.
Seasonal drinks, pastries, gift cards, loyalty programs, online ordering, merchandise, events, and community partnerships can all create additional opportunities. The challenge is making sure customers know they exist.
A menu board can only communicate so much, and customers standing in line are often focused on deciding what they want to drink.
Keep Marketing After the Order Is Placed
The MacCaddy gives coffee shops another place to continue the conversation after a customer has ordered.
A tabletop digital display can feature tomorrow’s seasonal drink, encourage customers to join a loyalty program, promote a bakery item, advertise an upcoming community event, or provide a QR code for online ordering.
For customers who sit down to work, meet with someone, or simply enjoy their coffee, those messages can remain visible throughout the visit instead of disappearing once they leave the counter.
There is also an opportunity to connect the coffee shop with the community around it. Local businesses can advertise to people already spending time in the café, creating another potential use for the same screen.
With The MacCaddy for coffee shops, a table can do more than hold someone’s latte and laptop. It can help customers discover everything else the business and surrounding community have to offer.
